Melbourne Google Ads Agency

It depends far more on your industry than on your size, because click prices vary enormously. Competitive trades and professional services in Melbourne can run well over twenty dollars a click, while quieter niches cost a few. A useful starting point is to work out what a customer is worth to you, how many enquiries you need each month, and what share of clicks realistically become enquiries. That gives you a number that means something, rather than a round figure picked because it sounds affordable.

Search engine marketing, or SEM, is the broader term for paid advertising on search engines, and Google Ads is the platform almost every Australian campaign runs on. It was called Google AdWords until 2018 and plenty of people still call it that, so an AdWords agency and a Google Ads agency are the same thing. In practice, when someone asks for SEM management in Melbourne and someone else asks for a Google Ads agency, they usually want the same work. SEM occasionally also covers Microsoft Advertising on Bing, which is worth considering for some business audiences but is a fraction of the volume.

No. A percentage of spend rewards an agency for spending more of your money, which is the wrong incentive. We charge a management fee based on the work the account actually needs, so the advice you get about your budget is not quietly influenced by what we earn from it.

Ads can be live and producing clicks within days, which is the main advantage over search engine optimisation. Producing sensible cost per enquiry usually takes longer, generally four to eight weeks, because the account needs enough conversion data to learn from and the early weeks involve cutting the search terms that were never going to convert. Anyone who tells you the first week is representative is not being straight with you.

Yes, always. The account is created in your name and we are added as a user, so you keep it, its history and its conversion data if you ever leave. Be careful of any arrangement where the agency owns the account, because leaving then means starting again with none of the learning your spend has paid for.

Often yes, particularly for urgent work where somebody searches, calls the first business that answers, and books that day. Emergency plumbing and similar jobs are close to the ideal case. They suit planned, high-value work less well, where people compare several businesses over a fortnight and your website and reviews do more of the persuading than the ad does.