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Small Business Blog

From the blog

Practical advice on websites, SEO and marketing to help your small business win more customers online.

A licensed electrician diagnosing a late-night switchboard fault at a Mornington Peninsula home

Local SEO for Peninsula Plumbers and Electricians

An Australian plumber repairing the waste trap beneath a kitchen sink in a Mornington Peninsula home

Websites for Peninsula Tradies - What Wins the Callback

A Peninsula business owner on the phone at her kitchen table, working out who to hire

How to Choose a Web Designer on the Mornington Peninsula

An electrician working at a switchboard in one of the few suburbs where his business actually turns up in the map pack

Why You Rank in Mornington but Not in Rosebud

A Mornington Peninsula business owner comparing three website proposals with different scopes

What a Website Costs on the Mornington Peninsula

A Melbourne business owner having her monthly marketing report explained to her

What Transparent Agency Reporting Should Look Like

A Melbourne homeowner urgently searching for a local plumber while water leaks beneath the kitchen sink

SEO or Facebook and Instagram Ads for Local Businesses?

A Melbourne building consultant carrying out a free on-site framing assessment with a homeowner

The Best Lead Magnets for Local Service Businesses

A Melbourne cabinetmaker photographing a finished built-in before packing up

How to Create a Month of Social Content from One Job or Project

Two neighbours talking over a front fence, one recommending the tradesperson who did the job next door

Why Reviews Matter for Local SEO

A Melbourne cafe owner servicing the espresso machine after close

How Often Should You Update Your Website?

A Melbourne business owner questioning an SEO agency before signing anything

What to Ask Before Hiring an SEO Agency in Australia

A Melbourne mechanic asking a customer how they found the business

The Small Business Marketing Metrics That Actually Matter

A customer assessing the first screen of a Melbourne local-business website on her phone

What Should Be on Your Homepage Above the Fold?

A Melbourne retailer merchandising her shop floor

Shopify or WooCommerce for Australian Retailers

A Melbourne maker taking stock and weighing up whether to sell online

When to Build an eCommerce Store Instead of a Brochure Website

A small-business owner wondering where her Google Ads budget is going

The Google Ads Mistakes Small Businesses Make Most Often

A web content strategist planning the structure of a service page

How to Write Service Pages That Rank and Convert

A Melbourne property maintenance contractor at a suburban rental property

Local SEO for Property Maintenance Businesses

A Melbourne landscaper standing in a garden he has just completed

Local SEO for Landscapers in Melbourne

A Melbourne accountant whose firm is easy to find in local Google searches

Local SEO for Accountants in Melbourne

A Melbourne small-business owner weighing up whether to rebuild her website or keep tweaking it

When Should You Rebuild Your Website Instead of Tweaking It?

A time-poor Melbourne small-business owner capturing a quick social post on her phone

Social Media Ideas for Small Business Owners with No Time

A Melbourne small-business owner choosing the right website designer

How to Choose a Website Designer in Melbourne

A Melbourne plumber on the job, booked through his website

The Best Website Pages for Plumbers, Electricians and Builders

A Melbourne small-business owner planning a Google Ads budget

What Can a $1,000 Google Ads Budget Actually Do?

A Melbourne small-business owner tracking the steady progress of their SEO

How Long Does SEO Take for a Local Business?

A Melbourne small-business owner getting found by local customers

Ten Local SEO Fixes You Can Make This Week

A Melbourne small-business owner deciding which platform to build their online store on

WordPress, Shopify or WooCommerce for Australian Small Businesses?

A Melbourne small-business owner weighing up what to invest in SEO

How Much Does SEO Cost for a Small Business in Australia?

A Melbourne business owner wondering why website visitors aren't turning into enquiries

Why Your Website Gets Traffic but No Enquiries

Google Business Profile Checklist for Melbourne Small Businesses

A Melbourne electrician fitting a downlight on a job booked through his website

What Should a Tradie Website Include to Win More Local Jobs?

A Melbourne small-business owner weighing up SEO and Google Ads at her workbench

SEO or Google Ads for Small Business Owners in Melbourne?

A Melbourne small-business owner planning a new website over coffee

How Much Does a Small Business Website Cost in Australia?

A Melbourne small-business owner checking her phone in her cafe

Local SEO in Melbourne - A Small Business Guide

Search engine optimisation strategy

Mastering Your Search Engine Optimisation Strategy

Common web design mistakes

10 Common Web Design Mistakes Small Businesses Make

Hiring a web designer

The Ultimate Guide to Hiring a Web Designer for Small Business

Professional website for small business

How a Professional Website Can Transform Your Small Business

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